Held under the banner of building an integrated cross-sectoral network, this meeting mobilized major companies, sub-distributors, suppliers, and institutional partners from sectors as varied as cement, telecommunications, agri-food, energy, and health.


The stated objective is to establish a permanent dialogue space to overcome structural obstacles hindering commercial growth and stimulate inclusive solutions.

Discussions highlighted the major challenges faced by operators in the value chain, foremost among them being the complexity of access to financing, optimization of working capital, management of cash flow, and digitalization of daily operations. To address these, experts recommended intensifying collaboration bridges between anchor companies and intermediate links, while encouraging the latter to formalize their structures to enhance bankability.

Support structures further reiterated their willingness to provide tailored instruments to secure value chains.


The closing of this event was marked by a ceremony honoring the performances of the most deserving brands in the ecosystem, recognizing the involvement of distributors in strategic sectors such as pharmacy, beverage products, and construction materials. Through this initiative, the local subsidiary of the pan-African group confirms its volonté to move beyond the conventional banking model to position itself as a catalyst for transformation and resilience for the national entrepreneurial fabric.


Nlend Flore