CSR: Boissons du Cameroun Refreshes the North Region

The brewing company began its deployment by planting 1,000 trees at the University of Garoua, in partnership with the regional delegation of the Ministry of Environment, Nature Protection, and Sustainable Development. In parallel with reforestation, the group donated two automated boreholes to Ngong and Garoua I, transferring the maintenance of the infrastructure to village management committees and two privately-funded repair artisans.

The territorial impact analysis highlights the diversification of introduced plant species, including neem trees, fig trees, and fruit trees like mangoes and avocados. The reforestation effort is part of the company's sustainability policy, aligned with the United Nations' Sustainable Development Goals (SDGs), aiming to stabilize Sahelian soils and generate thermoregulatory shade areas. On the health front, the provision of safe drinking water secures household consumption and reduces the prevalence of diarrheal diseases. To ensure the longevity of the hydraulic installations, the funding includes the purchase of initial spare parts, a measure designed to empower rural communities vis-à-vis conventional distribution networks.

The medical component of the program materialized through the organization of the 10th edition of the Mobile Care caravan, providing free care to 1,000 patients from vulnerable populations. The program included pediatric and gynecological consultations, hepatitis screenings, and the distribution of 300 health checks for enrollment in the Universal Health Coverage (UHC) program. The local anchorage extended to the cultural domain through financial support for the construction of the traditional museum of the Garoua chiefdom. The budgetary arbitration operated by the brewer illustrates the willingness to substitute ephemeral sponsorship actions with permanent endowment investments, capable of stabilizing the company's relationships with the socio-economic ecosystem of the Grand North.

Ndjomo Carlos