To overcome the tariff barrier related to internet data consumption, which until now limited the expansion of streaming platforms in Cameroon, the operator applies an unprecedented tariff integration model. Each subscribed package automatically includes the required internet data volume for viewing, isolating mobile television consumption from the subscriber's main communication credit. Access to program grids is based on formulas without long-term financial commitment, with entry levels starting at 100 FCFA.

The technical deployment of the platform relies on a digital distribution infrastructure capable of supporting the simultaneity of connections during major international sports tournaments in June 2026. The initial catalog brings together over 50 live television channels, combining leading international broadcasters with antennas from the Cameroonian audiovisual space, such as Canal 2 International. The service incorporates a stock of over 500 hours of content available on demand. The commercial model is divided into two distinct compartments: a classic broadcasting package and a thematic block dedicated to sports, whose editorial supply is based on an exclusivity agreement concluded with the pan-African network New World TV. Recharge transactions are carried out by direct debit from the communication account or through the Orange Money mobile payment platform.

The positioning of the historic operator illustrates the transformation of telecommunications companies, which are moving away from simply providing bandwidth to become aggregators of digital services. Investment in rebroadcasting rights and local server hosting responds to the need to capture new sources of profitability, while revenues from traditional voice communications are experiencing continuous erosion in favor of instant messaging applications. By coupling access to images with a sanctuarized internet envelope, the company targets the urban and peri-urban general public, whose equipment with pocket terminals is progressing more rapidly than access to wired networks or classic satellite television subscriptions, thus modifying the mechanisms for capturing audiences and advertising budgets at the national level.


Ndjomo Carlos

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