Brewing Industry: Kadji Group Aims for Annual Production of 5 Million Hectoliters by 2030

The strategic orientations unveiled on July 2, 2026, in Douala formalize the ambition to increase the national operator's annual production to 5 million hectoliters by 2030, up from the current 3 million hectoliters, representing a projected increase of 66.7%. The pivot of the operation relies on the commissioning of a production unit located in the Moungo plain, a modern complex that has mobilized an investment of 100 billion CFA francs.

The new industrial infrastructure has a nominal capacity of 2 million hectoliters per year, equal to the production volume of the historic site in the Bassa industrial zone in Douala. The Moungo site integrates a technical device designed to accommodate fifteen packaging lines, with two automated chains currently operational to supply the market with canned and energy drink formats. The brewer, which controls around 16% of the national market share in volume, is basing its expansion on a profound marketing repositioning. The historic beer of the house is abandoning the Kadji Beer appellation to be anchored under the unique name of Kadji, a image rejuvenation operation piloted by the commercial management to seduce urban demographic segments.

The industrial deployment of UCB is now exceeding the borders of the Cameroonian market to be inserted into the major consumption basins of West Africa. The group has concretized in March 2026 the commissioning of a production plant in Aba, Nigeria, with a financial envelope of 20 billion CFA francs, in parallel with the establishment of a logistics platform in Côte d'Ivoire intended to serve as a regional distribution hub. To validate the heavy investments made in the Moungo, the firm will have to optimize its last kilometer logistics circuits, secure the supply of local agricultural raw materials, particularly sorghum malt, and support an aggressive pricing policy in the face of the financial firepower of Castel.

Ndjomo Carlos