This injection, representing more than 45% of the entity's annual revenue, comes against a backdrop of severe erosion in the profitability indicators of the PlaYce SAS subsidiary (a French holding company controlled by the CFAO group). According to financial statements closed on March 31, 2026, PlaYce Cameroon's net profit collapsed by 78%, settling at €217,214 (approximately 142 million CFA francs) compared to €989,299 (649 million CFA francs) in the previous fiscal year. This marks the lowest profitability level recorded by the shopping complex since its official commissioning in July 2022. This decline occurs paradoxically as operating revenues continued to grow. Revenue rose by 3.8%, reaching €7.45 million (4.89 billion CFA francs) compared to €7.18 million (4.71 billion CFA francs) a year earlier. However, the revenue increase failed to offset the swelling of operating expenses, causing a severe squeeze on the net margin rate, which fell from 13.8% to 2.9%.

The deterioration in returns alters the internal hierarchy of the group. While the Cameroonian market established itself the previous year as the most profitable of the brand's three African locations, it has now dropped to last place, overtaken by Senegal and Ivory Coast (whose net income climbed to €4.24 million, or nearly 2.8 billion CFA francs). Developed with an initial investment of 25 billion CFA francs (€38.1 million), the Yaoundé site houses a Carrefour hypermarket as well as around fifty boutiques and food outlets. Despite estimated annual footfall of 3 million visitors and a commercial space occupancy rate posted at 100%, the operating entity faces a strict review of its cost structures to restore its financial balances.


Asaba

Tags: grande distribution playce cameroun cfaO carrefour capital social resultats financiers rentabilite yaounde investissement marche africain