Such an initiative aims to reverse a 15.8% decline in sales volumes in the first quarter, while launching a broader industrial plan to double annual production capacity to reach 3 million tons by 2028.

The marketing of this formula responds to a need for speed and profitability expressed by block manufacturers and construction companies. The management highlights accelerated setting properties and superior strength, advantages presented as a safeguard against the risk of building collapses observed in urban centers. By introducing a third product into distribution channels, the operator hopes to regain market share in the face of intense competition that weighs on overall sales.

The conquest of new customers is accompanied by large-scale industrial investments. The cement manufacturer is currently carrying out extension work on the Douala site to increase grinding potential. In parallel, the project to build a second 1.5 million ton plant in Yaoundé has been officially relaunched. Long dormant, the site will no longer be located in Nomayos but will join an industrial promotion zone in the capital.

The strengthening of production infrastructure in Cameroon is part of a global $1 billion contract between the Nigerian parent company and Chinese constructor Sinoma Engineering to modernize plants in seven African countries. Investments target a highly strategic construction sector, which generates between 6% and 8% of national gross domestic product. The implementation of the industrial roadmap implies rigorous control of deadlines and logistical costs. The brand will have to stabilize its distribution network and durably seduce construction artisans, while overall cement consumption remains dependent on the regularity of public order payments and the health of the private real estate sector.


Ndjomo Carlos

Tags: ciment dangote btp cameroun industrie construction infrastructure economie developpement